Tripp Lite, a company specialized in providing power protection and connectivity solutions, announced that it is expanding its offer in the Latin American and Caribbean market with an enhanced, end-to-end portfolio, as part of its integration process with EATON.
Currently, the offer ranges from large data centers and distributed IT to peripherals and connectivity devices, including power backup systems such as interactive, online and standby UPS systems, as well as cooling equipment, PDUs, suppressors and racks.
The company’s objective for this year is to develop two markets that they consider to have high potential to market the product portfolio in both the Enterprise and SME segments.
In this sense, Gustavo Schmidt, Vice-President and General Manager of the Latam Electricity Sector of EATON, pointed out that the immediate projection is to continue growing in the region “with a complete offer of solutions, end-to-end, capable of covering the demand of energy of large corporations, ensure the operational continuity of companies of all sizes and protect the IT infrastructure of companies at all levels.
The executive provided these details on the occasion of the recent celebration organized by the company in Bogotá, Colombia, to commemorate 100 years of Tripp Lite. Together with the entire Latam sales, services, marketing and channel team, and in the company of Bryn Morgan, Vice President of International Business at Tripp Lite by EATON; Graciano Beyhaut, Electricity Sector Integration Sales Leader for the Americas and Juan Pablo Ortúzar, Integration Sales Leader for Latin America.
During the meeting, Schmidt shared the company’s next objectives, where the directive for the coming months of this year and the next focuses on continuing to gain positions in vertical markets such as Health, Education, Industry, Services and Commerce, with a portfolio of charging stations, solutions for the IoT market, connectivity, cabling, KVMs, racks and robotic fiber optic systems, with a strong emphasis on quality and service.
“The joint work with our network of distributors and partners in the region will be key to continue gaining position in the energy market in Latin America. As in the past, Tripp Lite by EATON’s network of channels will play a vital role in bringing our offer to the market and to the end customer and expanding it permanently,” the executive stressed.