Allied Telesis appointed Olaiz Abadía as Channel Marketing Manager for the Americas, who will be responsible for implementing communication strategies for the Allied Telesis Partner Channel in the region.
Olaiz has 20 years of experience in marketing, management and channel development, both in Latin America and in Spain and Portugal, with a strong focus on the execution of regional plans for renowned multinational companies such as R&M, Anixter and Panduit.
With a degree in Business Administration, Marketing and Public Relations from the Escuela Superior de Relaciones Públicas de Barcelona, she has distinguished herself for her focus on achieving objectives, creating brand recognition, generating and managing channels, skills that have allowed her to achieve the objectives proposed by the companies.
“I am very proud to take on this new role in the company, and I believe it will undoubtedly be a great challenge to implement new marketing strategies in the region and to strengthen the presence of Allied Telesis in these countries,” says Abadía.
Based in Silicon Valley, California, but with a strategic travel agenda, Olaiz will be a key player in the growth and positioning of channel communications. This appointment is part of a new era for Allied Telesis, in which the Japanese company seeks to strengthen its presence in North America and LATAM, regions in which it has been operating for more than 30 years.
“I know that I have a great team of professionals, with whom we will work together to grow the brand and establish solid ties with all our partners and distributors,” concludes the new Channel Marketing Manager.