Dreamforce 2022: Salesforce Introduces Net Zero Marketplace and New Slack Features

At the event, which took place September 20-22, the global leader in CRM introduced Net Zero Marketplace, the first-of-its-kind carbon credit marketplace that enables organizations to accelerate positive climate impact at scale. New Slack features and Salesforce Customer 360 integrations aim to boost team productivity, adding value to the digital headquarters.

David Schmaier, President and Chief Product Manager, Salesforce.

The global voluntary carbon market is estimated to grow to $50B by 2030 as many organizations race to achieve their net zero commitments. Yet, organizations may not always know how to build a carbon credit portfolio — or even where to start. What’s more, the path to purchasing carbon credits is complex, and buyers want to trust that the carbon credit projects have a positive impact.

Net Zero Marketplace, built on Salesforce’s Commerce Cloud, connects buyers and ecopreneurs — environmentally-focused entrepreneurs who lead and drive climate action worldwide — offering a catalog of third-party rated carbon credits and a seamless ecommerce experience for purchasing them. Net Zero Marketplace also features a climate action hub where anyone — businesses or individuals — can learn about climate issues.

“The uptick in extreme weather events shows that no one is spared from climate change — we need smart climate solutions now,” said Suzanne DiBianca, EVP and Chief Impact Officer, Salesforce. “Businesses aiming to achieve long-term emission reductions can complement their efforts with high-quality carbon credits. Net Zero Marketplace brings together Salesforce’s valuestechnology, and commitment to ecopreneurs to accelerate climate action.”

We are at an “all-of-the-above” moment in the climate crisis. Carbon credits are one important tool that – when made and used well – can play a critical role in an organization’s comprehensive climate strategy.

“The first step of anyone’s net zero journey is clearly reducing emissions. But we now know that reducing self-generated emissions is not going to be enough,” said Christiana Figueres, former Executive Secretary, UN Convention on Climate Change and Co-Host, Outrage and Optimism. «We’re at a moment in the climate emergency in which we need to put everything on the table. Carbon credits are a way to incentivize further emissions reductions by placing a price on carbon and making an impact now, while other climate efforts are also underway.»

Carbon credit projects go through a series of independent verifications against global standards. If they pass the verification process, the projects can issue carbon credits that can then be sold. Projects can include forest conservation, tree planting, wind farms, solar cookstoves, or better farming methods.

Partners’ role

Finding and verifying a carbon credit’s quality can be difficult and time-consuming. Net Zero Marketplace eliminates the uncertainty by aggregating and publishing third-party ratings for projects not locked behind paywalls or account registrations. This level of transparency helps empower organizations to determine which carbon credits are best for them.

Carbon credit providers Climate Impact Partners, Cloverly, Lune, Pachama, Native, A Public Benefit Corporation, Respira International and South Pole; third-party rating firms Calyx Global and Sylvera; and curated climate portfolio provider CO2.com join the company as inaugural partners.

At launch, Net Zero Marketplace will offer nearly 90 projects across 11 countries throughout Africa, Australia, Europe, Latin America, and the United States. Buyers will be able to see project descriptions, alignment with the UN Sustainable Development Goals, and, for many, official third-party ratings.

Any organization can access Net Zero Marketplace and buy carbon credits. For organizations currently using Net Zero Cloud, Salesforce’s carbon accounting solution, the credits are also easily integrated into the platform and will be tracked against their current emissions. Buyers will also get updates on project progress, which will encourage reinvestment.

New Slack Features

Slack, your digital HQ, with Salesforce unveiled new product innovations at Dreamforce that make it even more productive for teams to work together in Slack, pull in actionable data directly from Salesforce Customer 360, and get more value from their digital HQ.

  • Slack canvas is a new surface in the digital HQ that will transform how teams can curate, organize, and share critical resources. Paired with the Slack platform, anyone can customize a canvas with time-saving automations, plus pull in data from systems of record, like Customer 360. Canvas will be available next year. 
  • Slack huddles now builds on its audio-first experience by offering teams lightweight video, multi-person screen sharing, message threads, and more to power live coworking sessions in their digital HQ. These features start rolling out today and will be generally available to all users in the coming weeks.
  • The new Slack platform is available to developers. With a new set of developer tools and modular, reusable building blocks, it’s now faster and easier for them to create, customize, and share workflows that automate work for their teams. Developers can get started today
  • Slack Partner Industry Solutions helps customers across industries navigate this new era of digital transformation. Slack-certified consulting partners — including Accenture, Atrium, Capgemini, Deloitte, Globant, IBM, KPMG, NeuraFlash, PwC, Silverline and Slalom — are launching the first wave of solutions for industries such as financial services, manufacturing, communications, retail, media, and technology.

“We’re focused on helping our customers navigate the future of work, whether that’s hybrid, remote or in the office,” said Tamar Yehoshua, Chief Product Officer, Slack. “We’ve been introducing capabilities like Slack Connect, clips, huddles and now canvas, that bring more value to our customers and enhance working in a digital HQ.”

Slack Canvas

Slack canvas is a new surface in the digital HQ where teams can capture information, find answers, and move work forward. It supplements the linear, real-time collaboration in channels with a permanent place to capture the most important resources and information. When paired with the new Slack platform and Customer 360, teams can bring in the data employees need from their systems of record into canvas — as well as automate business-critical workflows with buttons and forms.

From onboarding new hires to launching marketing campaigns to sharing executive briefings and sales account updates, teams can customize a canvas for nearly anything. With canvas, sales, service and marketing teams can:

Accelerate team selling with Slack canvas

Slack canvas will help sales teams maximize effectiveness, increase productivity, and win more deals by surfacing key customer insights. Every account channel can have a dedicated canvas that includes essential information the entire account team can use and update. Features that users will be able to take advantage of include:

  • Sharing important files, such as account plans, executive briefing docs, and team contacts
  • Creating a curated list of relevant channels the team needs to reference to support their account
  • Implementing common workflows, such as reporting a customer issue to engineering or approving requests
  • Accessing opportunity data from Salesforce Sales Cloud, plus usage and spend data

Productivity

In a canvas, a manager can include a checklist of items for new service agents to complete their first week, such as joining multiple channels with the click of a button, watching training videos, and reading files. Managers can also embed automated workflows to complete tasks, like requesting a corporate phone, without ever leaving the canvas.

Once the new agent is up to speed, the agent can integrate data from Salesforce Service Cloud into Tableau dashboards to surface customer insights from multiple channels. Having this information at one’s fingertips is helpful when it comes to reviewing the overall case history for an account and keeping track of caseload metrics, such as calls per day, cases opened and closed, and customer NPS.