Kodak Alaris Renews Its Strategy For 2021

Focused on strengthening the presence of the brand in the region, the company that provides information capture solutions, launches a work plan that optimizes the business opportunities of its partners in Latin America.

Regardless of the size or vertical in which they were developed, the emergence of Covid-19 forced organizations to adapt to continue operating. Based on this new paradigm, both companies and government entities saw the opportunity to accelerate their digital transformation processes, in order to incorporate technological solutions for the capture of high-value information that impact on the strategic decision-making of the business.

In this context, in which the situation posed by the pandemic prompts organizations to maintain a hybrid model that combines teleworking with the face-to-face format, in order to take advantage of the benefits of both schemes-, Kodak Alaris begins a new fiscal year and renews its strategy for 2021, based on a work plan that optimizes the business opportunities of its partners in Latin America.

New scheme of work with retail

Considering its distribution channels as strategic partners when keeping the link with its customers alive, the company begins a new cycle focused on consolidating this relationship –key in its business consultative model-, based on the implementation of a renewed scheme of joint work.

Thus, the specialist in information capture and digitization solutions will promote a new incentive program, a broader proposal for online / on demand training and a certification program on the Kodak Alaris portfolio of solutions.

«In the last year we have strengthened our offer of digitization solutions and today we have a more complete portfolio of comprehensive solutions, which allow our business partners to have access to various vertical markets with very specific solutions,» says Sandra Galvez Sanchez, Kodak Alaris Marketing Manager for Latin America.

“This year we will focus on continuing to strengthen our alliances segment to enhance the channel’s business opportunities and round off our strategy by providing our partners with new solutions focused by sectors that help companies in the digital transformation and automation of their processes,» concluded the executive.

Ariel Abrancato, Director of Kodak Alaris for Southern Cone, adds:“The new normal that we have to live opens up unique business opportunities and it is imperative that our channels have all the tools that we can provide to optimize success when closing a service agreement.At Kodak Alaris we are convinced that strengthening these ties is and will be the platform that allows us to improve the way we work with our distributors throughout Latin America”.

The main representatives of Kodak Alaris in Latin America are: Argentina (Air Computers and Solution Box) Chile (Incomex and Blue Peaks) Perú (Maxima Internacional, Ingram Micro) Bolivia (Auto red) Colombia (MPS, Divatek and Evocom) Uruguay (Solution Box) and Paraguay (Sol Control).