NVIDIA today set the next direction for the ultimate platform for gamers and creators, unveiling more than 160 GeForce gaming and Studio-based notebook designs, as well as new GeForce RTX desktop and notebook GPUs and technologies.
The company also announced new RTX-accelerated content and the expansion of the GeForce NOW ™ cloud gaming and NVIDIA Studio ecosystem, including the launch of NVIDIA Omniverse™ for creators.
«GeForce RTX is transforming gaming and opening up vast digital worlds. Today’s announcements further establish GeForce as the ultimate platform for gamers and creators,» said Jeff Fisher, senior vice president of consumer products at NVIDIA. «And GeForce NOW continues to grow as our platform to reach billions of gamers.»
GeForce RTX with More Than 160 New Laptops
The world’s leading manufacturers are releasing more than 160 gaming and Studio laptops based on the revolutionary NVIDIA Ampere architecture, with second-generation RT cores for ray tracing and third-generation Tensor cores for DLSS and AI, creating the thinnest, lightest and most powerful laptops ever.
Based on the latest generation of CPUs, these laptops offer a wide range of form factors, such as dual displays, 14-inch convertibles, 14-inch convertibles and 1440p, many sporting G-SYNC® and 1440p displays.
RTX 3080 Ti and RTX 3070 Ti Deliver New Levels of Performance
NVIDIA’s launch of the GeForce RTX 3080 Ti laptop GPU brings the flagship 80 Ti GPU class to notebooks for the first time. With 16GB of GDDR6 the fastest memory ever shipped in a laptop, the RTX 3080 Ti delivers higher performance than the desktop NVIDIA TITAN RTX ™. RTX 3080 Ti laptops start at $2,499.
The new GeForce RTX 3070 Ti is up to 70 percent faster than the RTX 2070 SUPER laptops and can deliver 100 frames per second at 1440p resolution. RTX 3070 Ti laptops start at $1,499.
Laptops powered by these two new GPUs will be available starting February 1.
NVIDIA also introduced the fourth generation of Max-Q technologies, which have revolutionized notebook performance since their introduction four years ago. These features include CPU Optimizer, Rapid Core Scaling and Battery Boost 2.0, which further improve efficiency, performance and battery life.
New NVIDIA Studio applications and laptops
NVIDIA is further expanding its Studio platform of exclusive hardware, software and applications that helps creators go from concept to completion faster.
This includes a major update to NVIDIA Canvas, a painting application that uses AI to generate landscape images from simple brushstrokes. Built on NVIDIA’s GauGAN2 research, the app produces images at 4x higher resolution than in the past, with five additional elements such as flowers and shrubs.
The Studio platform also includes a wide range of NVIDIA Studio laptops, with designs from ASUS, MSI and Razer powered by the new GeForce RTX 3080 Ti and 3070 Ti notebook GPUs. With the latest RTX GPUs, these laptops are on average 7x faster for 3D rendering than the latest MacBook Pro 16. They support over 200 creative applications, as well as RTX-accelerated ray tracing, AI and NVIDIA’s high-performance video processor, making them the perfect tool for any creator’s workflow.
NVIDIA Omniverse Launches for Creators
Further enriching the NVIDIA Studio ecosystem, NVIDIA Omniverse is now available at no cost to millions of individual creators with GeForce RTX and NVIDIA RTX GPUs. NVIDIA’s real-time 3D design collaboration and virtual world simulation platform enables artists, designers and creators to connect and collaborate on leading design applications from their RTX-powered laptop or workstation.
A new platform feature, Omniverse Nucleus Cloud, enables easy «one-click-to-collaborate» sharing of large Omniverse 3D scenes. Artists can collaborate in real time from across the room or across the world without transferring massive data sets.
NVIDIA also unveiled new platform developments for Omniverse Machinima, the Omniverse application that enables real-time collaboration to animate and manipulate characters in virtual worlds, with additional free characters, objects and game environments. Omniverse Audio2Face, which quickly and easily generates expressive facial animations from a single audio source, has been updated with blendshape support and direct export to Epic’s MetaHuman.
GeForce RTX 3050
NVIDIA further expanded its family of GPUs based on NVIDIA Ampere architecture with the GeForce RTX 3050.
Bringing the performance and efficiency of the architecture to more gamers than ever before, RTX 3050 is the first Class 50 desktop GPU to power the latest games with ray tracing at over 60 frames per second. RTX 3050 makes ray tracing, which is the new standard in gaming, more accessible than ever.
With 75 percent of gamers still playing on GTX GPUs, the 3050, which also includes second-generation RT cores as well as third-generation Tensor cores for DLSS and AI, represents a compelling upgrade opportunity to move up to RTX.
The RTX 3050, which comes with 8GB of GDDR6 memory, starts at just $249 and will be available on January 27 through NVIDIA’s worldwide partners.
New NVIDIA RTX titles feature new Ray Tracing, DLSS and Reflex integrations
NVIDIA has announced 10 new RTX games that use GPU-accelerated ray tracing, NVIDIA DLSS and NVIDIA Reflex technologies to deliver new levels of realism. The new titles include The Day Before, Escape from Tarkov and Ubisoft’s highly anticipated title Rainbow Six Extraction.
NVIDIA also announced seven new integrations of NVIDIA Reflex, its low-latency gaming platform, which better connects the player to the game.
The new Reflex games include iRacing, the world’s premier online racing simulator, Ubisoft’s Rainbow Six Extraction, and Sony’s award-winning, fighting-based action-adventure game God of War.
A New Category of Monitors: 1440p Esports
1080p displays have dominated esports for over a decade, as the lower resolution has enabled higher frame rates and faster refresh rates. With today’s best GeForce RTX GPUs rendering esports games well above 360 fps at 1440p, the industry is poised for a change.
NVIDIA’s research found that 27-inch 1440p displays can improve targeting by up to 3 percent compared to traditional 24-inch 1080 displays when aiming at small targets. For competitive games where every millisecond counts, 3 percent can often make the difference between victory and defeat.
NVIDIA announced four new displays in the 1440p esports category. The ASUS ROG Swift 360Hz PG27AQN features a refresh rate of 360Hz. The AOC AG274QGM – AGON PRO Mini LED, MSI MEG 271Q Mini LED and ViewSonic XG272G-2K Mini LED feature mini LEDs with a refresh rate of 300Hz. All come with NVIDIA Esports Vibrance, Dual-Format and Reflex Analyzer features.
The NVIDIA Reflex ecosystem
More than 20 million GeForce gamers compete with Reflex every month. As the Reflex platform grows in popularity, so does the Reflex hardware ecosystem. NVIDIA announced five new Reflex monitors and six new Reflex mice.
GeForce NOW: the ultimate cloud gaming platform for PC gamers
More games, more devices and enhanced networks are being added to the GeForce NOW ecosystem. Today, NVIDIA announced the extension of its partnership with Electronic Arts, bringing Battlefield 4 and Battlefield V to GeForce NOW.
NVIDIA also announced a partnership with Samsung to integrate GeForce NOW into its Smart TVs, starting in the second quarter of this year. This follows last month’s beta launch of the GeForce NOW app for LG 2021 WebOS Smart TVs. By partnering with AT&T as a 5G technical innovation partner, GeForce NOW is bringing the power of PC gaming to mobile devices. Starting in January, AT&T customers with a 5G device on a 5G unlimited plan, or an eligible unlimited plan, can get a six-month GeForce NOW Priority membership at no charge.