“Today, both buyers and B2B customers access information primarily through social and digital channels when it comes to making decisions. That’s why we are providing coverage and support to help them adopt the best technologies, and we make use of business intelligence and customer relationship management tools to serve them better and be more engaged. We believe it is vital that our partners are able to scale their businesses across the continent,” he says.
Adrian has been with the company since 1998 and has held different management and executive positions in sales and channels for Brazil and emerging Latin American countries. At the moment, his main goal is to ensure that our global strategy is carried out in Argentina. While leading the Digital Sales team, Adrian extended his coverage to several emerging countries in the continent, building a multi-talented regional team. He studied electronics with a major in computer science.
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