During the HP Amplify Partner Conference, HP announced innovative new benefits aimed at accelerating partner growth through the HP Amplify program. New benefits include: the first partner training and certification program based on artificial intelligence (AI) functions, along with a new Growth Play opportunity tailored for AI data science.

Driven by HP’s broad portfolio of more than 100 AI-enabled solutions and the company’s Future Ready strategy, HP is opening up new opportunities together with partners to support sustained long-term growth.

“HP Amplify stands out as an industry-leading partner program; the industry’s only channel program that goes beyond performance-based models, encompassing capabilities, collaboration and unparalleled performance,” said Kobi Elbaz, senior vice president and general manager of Channel, Sales Innovation and Operations at HP. “Partners are essential to unlocking growth opportunities and serving customers. Our goal is to offer the right program, timely training, and appropriate growth and profit opportunities to facilitate the sale of our world-class products and services. Together we have the Future Ready product portfolio, operations and partners to win”.

The industry’s first AI-based training and certification program

Artificial intelligence is rapidly opening up new operational and market expansion possibilities for HP and partners. AI accelerates partner performance and optimizes consumer experiences. To realize its full potential, users and participants of AI technology must have confidence in its integrity and work with a trusted provider.

Launching on May 1, 2024, the HP Future Ready AI Master Class, powered by HP University, will be comprehensive in scope and cover a variety of topics designed to provide partners with the knowledge they need to educate and Guide customers to the right AI products and solutions to meet their needs. HP is working with NVIDIA to develop the initial series of advanced training modules. Subsequent releases involving more alliance partners aim to consistently increase the experience and capabilities of HP Amplify partners, allowing them to stay ahead in the ever-changing AI environment.

“Designers, engineers and creatives need the latest tools and capabilities to harness the potential of AI in their daily workflows,” said Bob Pette, vice president of enterprise platforms at NVIDIA. “Our work with HP will help empower their partners to use HP products and solutions, powered by NVIDIA, to meet customers’ AI needs across the channel ecosystem”.

“With HP we feel prepared for the future; Their commitment to innovation and unwavering support gives us the confidence to face any challenge that comes our way,” said Alessandro Cattani, CEO of Esprinet Group. “Our confidence in HP is firm; “They have proven to be a reliable and dedicated partner to our success”.

Simplifying the HP Amplify Partner Program

To increase access to its expanded portfolio of products and services, HP is simplifying the HP Amplify partner membership architecture. Starting May 1, 2024, HP Amplify program members will benefit from the new personalized approach to meeting unique customer demands. This approach is driven by a consistent framework and a two-track structure: Synergy and Power.

Regarding the Power program, HP also presents new distinctions for registered partners: Power Elite and Global Power Elite. This structure rewards partners who operate at scale and generate significant revenue and capabilities.

“Our partnership with HP has generated innovation for our customers and helped address key challenges,” said Konstantin Ebert, chief operating officer of Bechtle AG. “Initiatives like Fast Lane, which improves operational efficiency, and More for More, which offers greater compensation, demonstrate HP’s commitment to continued channel growth. These efforts show HP’s dedication to its partners and we look forward to the opportunities ahead”.

Driving positive change with Amplify Impact

On May 1, 2024, HP will also expand its pioneering partner sustainability assessment and training initiative, HP Amplify Impact, to distribution partners and nearly 50 countries. Since launching in 2021, this renowned program has successfully provided more than 40 percent of Amplify partners with the knowledge and tools necessary to champion positive change.

By prioritizing sustainability as a critical competitive advantage, HP Amplify partners are empowered to create significant impact in areas such as: Climate Action, Human Rights and Digital Equity.