MWC 2024: a look into the future of connectivity

We went at the Mobile World Congress in Barcelona, ​​where the leading brands and market leaders presented the advances of the industry, with 5G and Artificial Intelligence as protagonists. We spoke with the main exhibitors of the event to find out the latest trends.

A new edition of the Mobile World Congress passed through Barcelona, ​​bringing together the entire connectivity ecosystem to debate the future of the business and expose the latest technologies in the industry. The event took place from February 26 to 29 and brought together senior executives from major global brands, international governments and market-leading technology companies.

The MWC is the most important connectivity event in the world, bringing together industry leaders and specialists in one place. This year, the meeting had more than 101 thousand attendees, more than 2,700 exhibitors, sponsors and partners, and reached 26% more adjacent industries present. Artificial Intelligence and advances in 5G technology marked the event’s agenda as its protagonists.

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Huawei was part of this edition of the MWC, and the company assures that it is not possible to achieve digitalization in any industry without an adequate telecommunications infrastructure, an area in which they are positioned as leaders.

“From now on our commercial year begins, so we took advantage of the event to show Huawei technology in all business units,” said Fernando Sanchez, Sales VP, Distribution & Commercial, enterprise division at Huawei Argentina. “We work 100% through channels. Partners can trust us for the quality of the solutions and the markets we cover, our policy is very clear and favors the profitability of our partners. Currently there are few companies that have the level of support, both in pre-sales and after-sales, or implementation, warranty and professional services as Huawei has in each country”.

“HUAWEI IS ONE OF THE LARGEST TECHNOLOGY COMPANIES IN THE WORLD AND WITH GREATEST CAPABILITIES TO PROVIDE TELECOMMUNICATIONS AND STORAGE INFRASTRUCTURE”

-FERNANDO SANCHEZ

The executive assured that they see great opportunities for this year in the commercial market, where there is a lot of room to grow with their solutions. “A large part of our ecosystem in the region specializes and has companies from these different verticals as clients, we can help them do business,” he commented.

Besides, Dell Technologies expressed that we are at a key moment in the industry, where there is an increasing tendency to transform the network structure, seeking flexible and programmable infrastructures to be able to launch new services.

Sandro Tavares, Director of Dell Technologies for Telecommunications Solutions, referred to the future of telecommunications and indicated that there is a unique opportunity for developing countries. Thanks to 5G and open networks, it is possible to innovate in the development of local software and the optimization of networks and services.

“There was talk of investing and deploying the network to have telecommunications. Now, this investment is not only to make people connect, but it opens the opportunity to innovate and develop local technology,” Tavares observed.

As part of the WMC, Dell made 3 big announcements. First, the launch of the Dell Telecom Infrastructure Automation Suite software package, an orchestration solution for the lower layers of the network, servers and cast. The second version of the Dell Telecom Infrastructure Blocks was also presented with Red Hat, a solution that brings pre-built factory servers and cast, configured and sized for different workflows, with full support from Dell. Finally, the company offers a workloads certification service for infrastructure blocks, which guarantees ISVs that their software is certified to run on Dell’s telecom infrastructure.

“Working with us and becoming certified in our infrastructure is a quicker way to reach the networks of many operators in the world. These collaborations serve to have a broader portfolio and more tools to help our customers”

-Sandro Tavares

Palo Alto also attended this edition of the MWC, where they highlighted the work they are carrying out with service providers and global system integrators, seeking to build managed security services and bring them to their customers in the market.

In addition, the company is integrating its products with the offer of these service providers. “If you look at your network portfolio, there can be strong integrations, service providers can offer Zero Trust security across all services for their customers under our networks. It is a setup of very robust capabilities in which we are innovating with these partners,” said Patricia Murphy, Vice President EMEA & LATAM Ecosystems, Strategic Alliances and Channels.

“Our goal is to make our strategic partners incredibly successful, and help us with our ‘plataform’ vision. We will continue to invest in creating services and business frameworks so that they can succeed in the market”

 

-Patricia Murphy, Vice President EMEA & LATAM Ecosystems, Strategic Alliances and Channels.

In turn, Rimma Iontel, Chief Telecommunications Architect at Red Hat, reported that the company is working to facilitate the transition to 5G for its customers, mainly seeking to lower costs through automations in the development and monitoring processes, making companies require fewer staff for this type of task, while still having professional services.

“We recommend that all components of our customers’ networks run on a single platform, from the core to the edge to the public cloud. We provide an integrated hybrid cloud and automation solution. We work with partners to integrate 5G applications and provide operators with tools they need for management and monitoring and even an AI framework to make operational tasks more efficient,” said Iontel.

“We are an Open Source company, we are here to help you succeed with your products and services. We have been in the telecommunications industry for 10 years and are present in many regions. There are many customers who are using our software and are already familiar with it”

-Rimma Iontel, Chief Telecommunications Architect at Red Hat.

Intel also participated in the Mobile World Congress and presented the latest developments regarding AI PC technology. The company showcased the new Intel Core Ultra processors, which integrate the Intel Arc GPU, offering improved performance and energy efficiency. “Compared to a three-year-old PC (Gen 11a), we have a productivity that is 47% higher,” said David Feng, Vice President, Client Computing Group and General Manager of Client Segments.

In addition, the brand made announcements regarding its vPRO platform, with which they will optimize productivity, security, manageability and stability in their business PCs. “vPRO ensures that the computer configuration is correct, as well as the connectivity and security parameters,” added Feng.

Added to this, Juan Casal, Director of Telco & Digital Companies of Intel for Latin America, highlighted the role of telcos today to impact both the economy and individuals. “The telco has an enabling role, it opens up a new universe of possibilities,” he shared.

Juan Casal de Intel

“I believe that telcos have a fundamental role in society, because they are the ones that make possible, through their connectivity, a lot of use cases that impact in a positive way”

-Juan Casal

Xiaomi was also part of the event and presented its new range of portable devices. Along with the Xiaomi Series 14 was released a line of portable devices, including Xiaomi Smart Band 8 Pro, Xiaomi Watch S3 and Xiaomi Watch 2.

The Xiaomi Smart Band 8 Pro offers enhanced customization, professional sports tracking, comprehensive health monitoring and other smart features, providing a user experience that combines style with daily utility. For its part, and with a large 1.43″ round AMOLED display and a lightweight aluminum alloy frame, the Xiaomi Watch S3 echoes classic watch designs. offers users a new level of customization, with bevels and interchangeable straps. Finally the Xiaomi Watch 2 is equipped with Google Wear OS, has five of the most used applications and supports more than 200 third-party applications, which gives users a wide range of applications to choose from.

Salesforce explained that one of the main obstacles for communication service providers (CSPs) is billing and payment problems. Against this background, the company presented at the MWC Billing Inquiry Manager, its new billing support solution based on Artificial Intelligence.

“This solution will help CSPs improve customer satisfaction by solving billing issues faster and sharing personalized information about how their users could reduce their bill in the future”, said David Fan, VP & GM of Communications at Salesforce. “By infusing Salesforce Einstein’s trusted AI into Billing Inquiry Manager, service agents can gain an immediate understanding of a customer’s unique case and leverage AI-based insights to reveal key anomalies in their account, including new charges, changes in network usage or a rejected payment. They can use generative AI to quickly summarize information and analyze billing trends”.

“With Billing Inquiry Manager, CSPs will be able to improve agent productivity, serve more customers in less time and deepen customer interactions through personalization and proactive service”

 

 

 

-David Fan, VP & GM of Communications at Salesforce.

As every year, the Mobile World Congress was a unique opportunity for the telecommunications industry to meet and discuss the latest technological advances and the future of the market. The next edition of the event was already announced for 2025, and will be held from 3 to 6 March.