TD SYNNEX invited more than 50 partners to live the final of the America’s Cup 2024 in Miami. This initiative was carried out throughout the Multi-Country Area region (Latin America except Brazil and Mexico), where the partners who sold the most through the wholesaler could travel to the United States and witness the match of Argentina vs Colombia at the Hard Rock Stadium. ITseller was part of this experience as a guest medium by TD SYNNEX.
This campaign, which featured the participation of different brands and regional executives of the wholesaler, rewarded the resellers with the best performance with a trip to the United States, arriving on July 13, which included a stay at the Four Seasons in Miami and tickets to the 2024 Copa America final.
“This is an excellent experience. It is a commercial boost for the partners , we work very hard every week and will continue to do so together until the end of the year. That’s why the opportunity to stop for a week and attend a great football match like the Copa America final with our partners is fantastic,” said Otavio Lazarini, President of TD SYNNEX for Latin America and the Caribbean.
“This initiative is a way to thank our partners for the business and the way they work with us. It is also an incentive to continue these relations in the future”
-Otavio Lazarini
The day before the final, the wholesaler organized a welcome cocktail for all participants of this initiative, which was held in Cantina La Veinte, where resellers, vendors and the regional TD SYNNEX team were able to share a networking day together and prepare for the decisive match to be played on July 14.
“This is a combination of teamwork with our main sponsors, our manufacturers and us. The fundamental objective is to strengthen relations with our partners, who feel that we are a great partner for them,” said Alfonso Sanchez, Director of the CCA region at TD SYNNEX. He added: “Football conveys a message of team play, and bringing our partners to this grand finale is inspiring”.
“Our goal for this year is to make our business partners across the region available to our entire advanced portfolio to make integrations important to their customers”
-Alfonso Sanchez
Jorge Jove, Director for Southern Latin America of TD Synnex, said that, although TD SYNNEX is a large company, it is characterized by always maintaining proximity with its business partners.
“These types of events help us to increase the confidence and the level of closeness we have, both with our partners and with our vendors, who are also accompanying us in this experience. Taking advantage of the regional synergy we have, we remain strong in innovative technologies such as cybersecurity, cloud and data analytics,” shared Jove.
“With these events we continue to strengthen the relationship with our partners and maintain our growth rate. We have clear strategic pillars, and we are supporting ourselves to continue growing”
-Jorge Jove
Ricardo Caballero, General Manager for TD Synnex NOLA, indicated that, despite being a global wholesaler dedicated to selling technology, the real business is with people. “For us these types of spaces help us to get closer to people. This is where we are creating different strategies and we see how we can keep moving forward on a daily basis and building businesses in each country,” he said.
“We continue to support our partners in digital transformation to take them to the world of multicloud hybrid. We are making constant investments and have the certified and qualified staff to help them”
-Ricardo Caballero
José Díaz, EndPoint Solutions Director for TD SYNNEX, highlighted the importance of this type of event to strengthen relations with its partners. “You do business with people. This type of relationship, being able to look face to face, will bring a super strong result in the future, we want to collaborate with our customers so they can see the passion we have with the business”, he explained.
“We have a super wide portfolio that we want to bring to the whole region. We see a boom in cybersecurity and artificial intelligence, we will be focusing our work on those trends”
-José Díaz
On the day of the final, the guests were transported to the stadium to witness the game that would end up consecrating the Argentine team as Bicampeón of America, after beating Colombia 1-0 in overtime. After the experience, the President of TD SYNNEX for Latin America and the Caribbean highlighted the great opportunity that exists for the wholesaler and his partners if they continue with this relationship.
“The biggest opportunity we have today is to meet the demand for digital transformation solutions and make companies more productive. We will achieve this with the best projects, manufacturers and well-trained staff so that, when the project is ready, customers feel that they are working much more efficiently than before. It is essential to be prepared with our partners to realize these projects”, concluded Otavio Lazarini.
