During the trip that TD SYNNEX organized to reward more than 50 partners with the opportunity of traveling to Miami and watch the final of the Copa América 2024, regional executives of the wholesaler shared their vision about the opportunities presented by the local market and the strategy they are pursuing to continue generating new projects with their partners.
“This initiative is a way to thank our partners for the business and the way they work with us, and also an incentive to continue these relationships in the future”, said Otavio Lazarini, TD SYNNEX President for Latin America and the Caribbean.
Nowadays, many organizations are starting their path towards digital transformation, so the wholesaler invites its partners to work together in order to bring digitalization to these customers. “We focus on several pillars, including network infrastructure, data centers, cybersecurity, collaboration, and cloud, to facilitate digital transformation”, explained Lazarini.
“About 20% of the company are engineers, we are one of the wholesalers with one of the strongest engineering bases in the region. We also offer funding support to our partners”
-Otavio Lazarini
Alfonso Sanchez, Advanced Solutions Director at TD SYNNEX for the CCA Region, said that, as one of the largest wholesalers, TD SYNNEX collaborates with different experiences around the world. Particularly for the Central American and Caribbean region, they are working towards the integration of Artificial Intelligence into their portfolio.
“We are running a pilot program where we follow an AI solution integration strategy for our security and infrastructure products. TD SYNNEX is currently the distributor with the largest security solutions and the most experience in the Latin American market, 35 years. We have a large market share, we are the number one in Latin America for security solutions integrations”, said Sanchez.
“The dynamics we are implementing in terms of AI with security bonding are very important for the technological risks that we face today”
-Alfonso Sanchez
José Díaz, End Point Solutions Director at TD SYNNEX, highlighted the breadth of its portfolio and the importance of bringing the latest technological innovations to its partners. “We have a great offer, ranging from a cable to a robust solution. We noticed a boom in sales of EndPoint AI solutions. Our work will be focused on these trends, it is important that customers know what we have to get to the market”, he said.
Supporting the Channel
This TD SYNNEX initiative involved different channels that won the incentive campaign in the CCA region, which highlighted the support that the wholesaler gives them during the sales process.
This is the case of IT Outsource, a partner from Cayman Islands who has worked for many years with TD SYNNEX. “They are a very valuable ally for us, with whom we have worked for many years, adding value to our business. You can’t do good business if you don’t have good partners. We have a very good working relationship with the wholesaler. We try to develop not only in the Cayman Islands, but also throughout the Caribbean region, and the wholesaler has been a fundamental part of our success”, said Darren Michael Hendricks, Technical Business Specialist at IT Outsource.
Also, there were other partners like Johann Myers, Service Manager at TSL Barbados; Oswaldo Estrada, Manager Vendor Business Cloud for Microsoft at TD SYNNEX; Rafael Schuh, Director Sales Planning & Strategy at Dell; Juan Carlos Cuadros, Distribution Manager at HPE; Domingo Alonso, Territory Manager for Caribbean at Lenovo; and Cesar Bello, Sr. Manager, Alliances at Veeam.
“Our goal for this year is to ensure that our business partners throughout the region can have the availability of our full advanced portfolio to make every important integration for your customers”, said Alfonso Sanchez to conclude.
