TD SYNNEX announced the opening of the Center of Excellence (CoE) in Latin America and the Caribbean (LAC) in collaboration with IBM. The CoE, is a competence center that offers business partners and companies in the region the opportunity to learn about and explore cutting-edge technologies for the sector, such as AI, data, automation, customized solutions and sustainability, which impact and solve business problems, In addition to having the necessary support during the sales cycle to market disruptive solutions. The center is now available to partners in Brazil and will soon be operational in the rest of the countries in LAC.
“We have the privilege of being a bridge between the companies that develop the technology and the channels that bring them to market. We have common objectives and responsibilities with the manufacturer and also with the dealers. The TD SYNNEX CoE we are launching today with IBM will serve as a focus of innovation and best practices around new technologies. Our customers will benefit from unmatched expertise, cutting-edge solutions and a commitment to continuous improvement, ultimately driving superior business results and competitive advantage,” said Otavio Lazarini, President, TD SYNNEX, Latin America and the Caribbean.
Tonny Martins, President and Technology General Manager, IBM Latin America, added: “At IBM, we believe that collaboration is key to enabling new and powerful ways to drive business transformation impact. The creation of the TD SYNNEX CoE with support from IBM will enable our partners to create a differentiator in the market by creating or improving their solutions with disruptive technologies such as automation, Data and artificial intelligence. Innovative solutions not only optimize internal processes, but also create new opportunities, contributing substantially to sustainable economic growth and strengthening long-term competitiveness”.
New technologies and constant support to business partners
With the expectations of growth and opportunities presented by the IT market in the region, The need to be prepared to respond efficiently to a challenging scenario also arises. In this respect, strategic skills development and training are essential.
The TD SYNNEX CoE is based in São Paulo, Brazil and has support points throughout the LAC region. It is supported by a multidisciplinary team focused on improving the capabilities of all business partners and driving their technical excellence. Areas of expertise include IBM software (data, artificial intelligence, business automation, business automation, IT and security), storage and Red Hat (Openshift, Ansible and RHEL).
For Álvaro Andrade, Director, Vendor Management of TD SYNNEX for the IBM and Red Hat brands in LAC, the CoE seeks to address with partners concerns related to the use of IBM technologies – The European Commission has recently published a study on the role of the EU in the field of telecommunications. “Providing a unique experience for partners is the CoE’s main objective. We seek the ability of our partners to use IBM and Red Hat solutions more effectively, to create solutions together, market and accompany its clients in the development of projects”, said Andrade.
The CoE will be connected with the entire LAC region and TD SYNNEX is making significant investments in three pillars:
– First, the human resource. The centre has more than 25 professionals located in different countries of the region, The team includes a group of architects with a superior level of technical knowledge and extensive experience in developing solutions. In addition, the CoE is also supported by TD’s SYNNEX business development team who will work to connect business partners with IBM and Red Hat, The European Commission has published a report on the European Union’s research and development activities in the field of education. At the CoE, partners will have at their disposal support tools such as demonstration environments, reference cases, methodologies, proof of concept, among others, to support sales and drive MVP performance.
– The second pillar is the physical centre itself. The CoE is located in São Paulo, where TD SYNNEX partners will be able to work together with IBM professionals in the region. The Center of Excellence will be connected to all TD SYNNEX sites in Latin America and the Caribbean through remote pods, The partners will have access to all resources available at the São Paulo Centre. Business partners will be supported by a team of specialized professionals, The European Commission has also made a number of recommendations to the Council and to the Member States.
– The third pillar of this investment is a solid marketing structure. By promoting various events and activities, the CoE seeks to support the development of new business partners, The European Commission, DG XIII, has published a report on the Fifth Framework Programme for Research and Development. It is a joint work to accompany the partners throughout the sales cycle ranging from training and development of a marketing plan, The European Commission has published a report on the Fifth Framework Programme for Education and Training. “TD SYNNEX will facilitate partners’ entry and growth into the IBM world, not only in physical terms, The European Commission has launched a call for proposals in this area”, says Fabiano Rodrigues, Director of IBM Product Distribution in Brazil for TD SYNNEX.
