Today Citrix announced the appointment of Marcelo Giampietro, who will oversee all sales, marketing, services and operations in the Latin American and Canadian markets.
“The global pandemic has forced companies to transform the way they operate and accelerate their adoption of hybrid work models and cloud-delivered solutions that can support them,” said Kurt Heusner, Global Vice-President for Citrix Americas Commercial. “Marcelo’s proven track record of assisting customers in navigating through their digital transformation initiatives, combined with our digital workspace solutions will prove invaluable to Citrix customers across the Latin American and Canadian markets.”
Giampietro,an industry veteran with over 25 years of experience leading global sales teams, penetrating new market segments, and transforming businesses for exponential growth and scalability, joins Citrix from SAP, where he served as global head of commercial sales and led a team that operated within 23 digital sales centres across six geographic regions. He also spearheaded SAP’s transition towards cloud services and achieved continued revenue growth across various lines of business.
“This is a great time to join Citrix,” said Giampietro. “Hybrid work is the future of work. I look forward to supporting our customers and partners in delivering it today through digital workspace solutions that empower employees to be and do their best.”
In addition to Giampietro’s appointment, Citrix announced the promotion of Juan Pablo Jimenez, VP of Latin America for Citrix to the role of chief operating officer and business operations VP for the Americas. After serving as Vice President of Citrix in Latin America, Juan Pablo will now be responsible for overseeing sales and services operations, identifying strategic growth opportunities and establishing an optimized go-to-market model for the Americas region.
“While in command of the Latin America region, Juan Pablo contributed greatly to expanding the company’s presence in the market and accelerating its transition to a cloud-based sales model,” said Heusner. “As COO of the Americas, Juan Pablo’s experience will continue to drive the expansion and adoption of Citrix solutions in the market and will help establish processes and resources that will bring greater sales success to the region.”
