Global PC Market Decline Eases as Shipments Drop 12% in Q2 2023

The latest Canalys data reveals that the worldwide PC market decline slowed in Q2 2023, with total shipments of desktops and notebooks down 11.5% year on year to 62.1 million units. This follows two consecutive quarters where shipments declined by over 30%. The second quarter volume represents a sequential increase in shipments by 11.9% and is a sign that the market is on track for accelerated recovery in the second half of this year. Notebook shipments were down 9.3% annually, landing at 49.4 million units, while desktops faced a larger decline of 19.3% to 12.6 million units of shipments. 

“The PC market is showing early signs of a bounce back following a difficult period,” said Ishan Dutt, Principal Analyst at Canalys. “An annual shipment decline was expected in the second quarter of 2023, but there are indications that many of the issues that have affected the sector are beginning to abate. While the global macroeconomic situation remains difficult, key industry players have been pointing to the fact that end-user activation rates have been tracking stronger than sell-in shipments. As conditions improve, we expect businesses to reallocate dormant spending back toward IT upgrades. In Q2 2023, the return of public sector funding helped fuel strong back-to-school demand for PCs.” 

“Positive market signals suggest a further improvement for the PC industry in 2023,” said Kieren Jessop, Research Analyst at Canalys. “Inventory levels reduced further in Q2, as 41% of channel partners surveyed by Canalys in June reported that they have less than one week of PC inventory. All customer segments are set to improve sequentially for the remainder of 2023 amid a final push of inventory corrections and stronger seasonality in the latter half of the year. However, full-year 2023 shipments will be lower than 2022 as consumers relegate spending on PCs behind other categories in a post-pandemic environment.” 

Worldwide desktop and notebook shipments (market share and annual growth) 
Canalys PC Market Pulse: Q2 2023 
Vendor (company) Q2 2023 
Q2 2023  
market share 
Q2 2022  
Q2 2022  
market share 
Lenovo 14,202 22.9% 17,340 24.7% -18.1% 
HP 13,433 21.6% 13,493 19.2% -0.4% 
Dell 10,329 16.6% 13,233 18.9% -21.9% 
Apple 6,811 11.0% 4,515 6.4% 50.9% 
Acer 3,998 6.4% 5,085 7.2% -21.6% 
Others 13,297 21.4% 16,473 23.5% -19.3% 
Total 62,061 100.0% 70,139 100.0% -11.5% 
Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding. Source: Canalys PC Analysis (sell-in shipments), July 2023 Image result for canalys logo transparent

Lenovo continued to lead the worldwide PC market, but underwent a large shipment decline of 18% year on year, dropping to 14.2 million units. Second-placed HP enjoyed a strong quarter, aided by healthy sales of Chromebooks in the US. It posted a flat performance by shipping 13.4 million units globally. Dell maintained third place but lost over two points of market share as its shipments declined 22%. Apple achieved the highest growth among the major vendors in Q2 2023, with shipments up 51% year on year. While it was boosted by the launch of the new 15-inch Macbook Air, its strong performance was mostly driven by a favorable comparison quarter due to the supply chain disruption it faced last year. Acer sealed the fifth spot in the rankings, with shipments at just under four million units.