Brother Partners in Latin America Joined the Webinar ‘Printing Trends’

As part of the Brother Authorized Partner Program (BAPP), the “Printing Trends” Webinar was held, a program in both English and Spanish that provided valuable information to customers and partners throughout the region to support the growth of their businesses and is a reflection of Brother’s philosophy of always being ‘at your side’.

Alejandra Marino, Research Manager of Imaging Solutions for Latam at IDC, a global market intelligence firm, particularly in the area of technology, was Brother’s guest to describe the current outlook on work modes and the latest trends in office and printing equipment.

During the talk, the executive said that although business leaders are now prioritizing digital, the figures have shown that “in most of the region* a good volume of pages are still being printed, almost 1.5 billion in a six-month period. This means that the opportunity to implement some form of print service is at least 67%.”

She also noted that by 2023, “60% of global organizations will implement cloud-based technologies to enable remote monitoring and management of a more distributed printer fleet, and, by 2025, 25% plan to replace up to 75% of their A3 printers with smaller, lower-cost A4 multifunction models.”

During the event, Caty Di Maggio, Sales and Marketing Executive for Latin America at Brother International Corporation, said that “for Brother it is very important to organize these events for its partners and offer them a superior value that really helps them to achieve their business goals”.

*Argentina, Brazil, Chile, Colombia, Mexico and Peru are excluded from this calculation.