The pandemic scenario drove Licencias Online to invest more in digital sales through systems and processes to respond quickly to its partners’ needs.
“Our approach to the English Caribbean market is sustained by our continuous search for innovation and digital transformation,” said Carolina Savelli, Manager of Sales at the distributor.
In an interview with ITseller, Carolina Savelli explained that these investments are mainly intended to offer celerity in meeting partners’ needs, especially in the recurring sales models, which, she said, have grown strongly.
“We have increased investments in our digital platform called SmartHub with the intention of launching many functionalities to manage the subscription model with multiple clients, either for cost control, consumption analysis, renewals management, cross-selling and enabling flexible payments, which is highly demanded by this model,” explained the interviewee.
Indeed, Savelli emphasized that one of the main goals of Licencias OnLine is to manage a large volume of partners effectively and efficiently, by creating standard processes that will always consider the flexibility of the business.
“Thanks to our experts in Cloud solutions, we offer the best products in the cloud with a 100% partner-oriented strategy,” she said.
“We provide support to the channel at every stage of the commercial process, from demand generation and pre-sales to closing deals.”
Distribution as a Service
Licencias OnLine defines itself as a leader in digital transformation in the IT distribution market of the Caribbean as a result of the creation of its new Distribution Model as a Service (DaaS), based on a 100% digital business platform to offer its partners “the best business experience.”
“We strive to be the best at what we do, always seeking to be the first choice for our resellers and suppliers.”
In this sense, Savelli highlighted that the distributor seeks to facilitate the growth of its business partners through “cutting-edge technology and business intelligence, leveraging existing commercial ecosystems.”
And she pointed out that among the benefits of being a Licencias Online partner, it is worth mentioning the pre-sales support, financial support, commercial assistance, the fact of being a training center, the generation of opportunities and an incentive program.
“Our portfolio is focused on the marketing of technology solutions based on services infrastructure (Software Defined Data Center), Cloud solutions, security, Digital Workspace, and Professional Services.”
Opportunities for the channel
At Licencias OnLine we understand that the budget that companies will spend on IT will increase, especially in specific areas such as improving the user experience, process automation, cloud infrastructure and cybersecurity, so there is a great opportunity there, said the Sales Manager at Licencias OnLine.
“We trust our service model and our strong presence in the Caribbean.”
We will keep working with the leading brands in the market and expanding our portfolio to continue to bring new solutions and consolidate our position.
On the other hand, we see that many have already returned to traditional face-to-face work and the hybrid work model will remain, so we will continue to bet on Digital Marketing throughout 2022,” she concluded.