CES 2024: technology ecosystem meets in Las Vegas for a week of innovation and business

We were present at the Consumer Electronics Show 2024, which took place from 9 to 12 January and presented the latest developments in the industry, with Artificial Intelligence, sustainability and mobility as main axes. "CES exhibitors present tomorrow’s technology for today’s challenges," said Gary Shapiro, president and CEO of the Consumer Technology Association. Special coverage from Las Vegas.

After a week of launches, exhibitions and analysis of the latest technological trends, the 2024 edition of the Consumer Electronics Show came to an end. This year’s event, which was held in facilities 15% larger than in 2023, took place at Eureka Park in Las Vegas, United States, and had more than 135,000 attendees and more than 4300 exhibitors, including 1400 startups.

The CES is the world’s largest technology event, produced by the Consumer Technology Association, which brings together manufacturers, developers, distributors and technology suppliers. In addition, it offers every year a program of conferences in which business leaders expose on the most relevant issues of the industry. The last edition featured more than 250 conference sessions, with more than 1000 speakers.

“For more than 20 years I have said that every company must become a technology company and the diversity of exhibitors at CES 2024 proves it. CES presence and conference scheduling span the entire technology ecosystem,” said Gary Shapiro, President and CEO of Consumer Technology Association.

“CES resurgence demonstrates that face-to-face conversations and meetings are a necessity for the technology industry”

During the event, executives from Best Buy, Elevance Health, HD Hyundai, Intel, Nasdaq, Qualcomm, Siemens, Snap and Walmart took on a series of conferences to showcase new collaborations in all industries, highlight partnerships with business technology leaders and announce new products.

Following the agenda of the current industry, Artificial Intelligence framed the general conversation of the CES, and top company executives highlighted how this technology will continue to develop cutting-edge applications that will optimize the way we communicate, produce and do business. In addition, the ESC established access to technology as the eighth pillar of the global Human Security for All campaign, assigning technology a key role as a catalyst to improve all aspects of human experience.

Announcementes and news

AMD was part of the latest edition of the Consumer Electronics Show. Following the recent announcement of the Ryzen 8040 Series processors, which have increased NPU capacity by 60% through Artificial Intelligence, the company introduced the new Ryzen 8000G Series desktop processors, including the Ryzen 7 8700G. For the first time, desktop processors will incorporate AI capabilities, enabling consumers to improve productivity, efficiency and advanced collaboration. With up to eight cores and 16 threads, the Ryzen 8000G provides users with great power and performance for intense workloads. AMD Ryzen 5 8600G offers six cores, 12 threads, 22MB cache and Radeon 760M graphics. Both include AMD Ryzen AI technology.

“At AMD we are always driving the development of high-performance computing. We believe AI is the most transformative technology in 50 years,” said Lisa Su, CEO of AMD.

Added to this, and thinking of the gamer public, AMD announced the Ryzen 5000 Series processors, based on the proven «Zen 3» architecture. With eight cores and 16 threads, the processor leverages AMD 3D V-Cache technology to deliver stunning 100 MB of chip memory.

Matt Unangst, Senior Director, Commercial Client de AMD.

“Our strategy is to deliver processors with the best AI capabilities, from cloud solutions to edge and endpoint”

Moreover, AMD announced its new Radeon RX 7600 XT graphics card. With support for advanced technologies like AMD FidelityFX Super Resolution 3 and AMD HYPR-RX with AMD Fluid Motion Frames, users can increase their game settings for a fully immersive and highly responsive gaming experience up to 1440p, offering up to 1.9 times higher gaming and ray tracing performance than the NVIDIA GeForce RTX 2060 in selected 1080p titles.

From the Intel side, in addition to the presentation by its CEO, Pat Gelsginer, the company exhibited at the event its 14th generation Intel Core processors for laptops and desktops, including the HX series and the 35 and 65 watt desktop processors for conventional use. Led by the Intel Core i9-14900HX, with eight performance cores (P-cores) and 16 efficient cores (E-cores), the new HX series combines world-class connectivity with incredible single-thread, multitasking performance.

Added to this, their new family of processors for Intel Core Series 1 laptops, led by the Intel Core 7 150U processor, was presented for conventional, thin and lightweight notebooks.

“Our 14th generation Intel Core processor family is designed to deliver world-class performance and platform features to both enthusiasts and conventional PC users,” said Roger Chandler, vice president and general manager of Enthusiast PC and Workstations, Client Computing Group at Intel.

LG presented itself at the event with its new LG Gram Pro laptops (models 16Z90SP and 17Z90SP), equipped with an Intel Core Ultra processor with hybrid architecture, a NVMe PCIe 4.0 SSD and an NVIDIA GeForce RTX 3050 1 graphics card. The LG Gram Pro 2 in 1 won a CES 2024 Innovation Award and was recently listed on GUINNESS WORLD RECORDS as the lightest 2 in 1 16-inch laptop.

But eyes were definitely on the LG SIGNATURE OLED T, the world’s first transparent OLED TV. With a size of 77 inches, its 4k OLED display, powered by the new α (Alpha) 11 AI processor, managed to win five CES 2024 innovation awards, including the honor of Best Innovation. Wireless between Zero Connect Box and OLED T, users can enjoy a clean viewing environment.

“LG thought this CES in a different way than the previous ones. We focus on the vision of ‘LG as a life solutions company’. We have mobility solutions, screens, sustainability, also LG Labs, where we show innovations and prototypes”

-Enrique Laffue, CEO of LG Electronics Argentina.

Cooler Master was also present at the event with its latest innovations in refrigeration products and cabinets. In addition, attention was focused on the SneakerX and SharkX setups, with their striking sneaker and shark designs, respectively. Additionally, the brand exhibited the Dyn X car and aviation simulators.

But the company not only focused on hardware, it also offers its Master Hub software, which allows users to manage everything from their computer, including applications, buying different parts and arming the computer as they wish.

“We not only work on product innovation, but also on production innovation, developing technology that makes processes more efficient and fast, and that all distributors and customers can have the product in less time”

-Ariel Mai, Regional Manager for Southern Cone and Mexico at Cooler Master.

Continuing with the gaming sector, Solution Box participated in the CES 2024 with its brand NSX, and had a stand in which attendees could test 20 configurations of different gamer equipment, with brands such as MSI, Corsair, Cooler Master, among others, and processors both AMD and Intel.

The wholesaler has a presence in 13 Latin American countries, and they say that the CES is a great opportunity to continue capturing channels, and thus address new markets.

Federico Freitag, CEO of Solution Box.

“We are always close to the channels. We visit them, train them, hold events and try to develop the brand. We are a regional wholesaler and international brands seek us to have greater capillarity”

For its part, the consumer electronics company FOXBOX GROUP made its first participation in the Consumer Electronics Show, with the aim of achieving strategic partners and expanding its business model in the region, targeting mainly the markets of Colombia, Mexico and the United States.

The company enters each country through wholesalers, or directly with resellers and retailers. They offer the customer to disembark with FOXBOX, or manufacture their own brand, providing them with the accompaniment they need in development, marketing and design.

As a novelty for the event, FOXBOX GROUP presented its new line of small appliances, which includes a robot vacuum cleaner with integrated mop, airfryer, robot window cleaner and ice maker.

“What we are looking for with this participation in the CES is to show that FOXBOX is much more than a factory in China. It is a comprehensive proposal of One Stop Solution, where we accompany the customer in everything he needs to sell our products”

-Nabila Huespe, CEO of FOXBOX GROUP.

Latamly Group participated for the fifth consecutive year of the CES, seeking to position its business with the brands Redragon, with a variety of products for all types of gamers, Jackery, with portable, clean and safe power supply solutions, and Xp-Pen, offering high performance tablets for professional drawing.

“It is a pride to grow and expand brands in Latin America, leveraged in our specialization to detect and validate business opportunities for high quality consumer electronics products. Each brand has a specific business plan, key business alliances and comprehensive support services from the factory to the after-sales to the final consumer,” the company said.

From ASUS they also presented at the CES, and captured the attention of the participants with their novelties in notebooks. First, the company exhibited the new Zenbook DUO (2024) UX8406, the world’s first ultra-portable laptop equipped with two touch OLED screens, 14 inches, with 3K and 120Hz resolution. This notebook maximizes productivity and gaming throughout the day with an Intel Core Ultra 9 processor, with an integrated neural processing unit for AI acceleration, 32GB of LPDDR5x memory, a PCIe 4.0 SSD up to 2TB, a 75Wh long battery life and a Dolby Atmos audio system.

Also on display was the Zenbook 14 OLED, an ultra-portable Intel Evo edition laptop. Users amplify their efficiency with the Intel Core Ultra 9 processor and Intel Arc graphics, achieving better connectivity across all essential I/O port functions: including two Thunderbolt 4, USB 3.2 Gen 1 Type-A, HDMI 2.1 (TMDS) and a 3.5 mm audio jack.

Finally, the new ROG Zephyrus G14 and G16 are the first laptops to feature OLED ROG Nebula Display panels. The Zephyrus G14 features a 3K panel at 120Hz, and the Zephyrus G16 with a 2.5K display at 240Hz, both with a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification.

“We want to take advantage of the exhibition that CES gives us and to be able to show all our followers what we are going to launch during the first half of the year. We have new high-end products that we plan to have available in the region”

-Gabriel Bahamondes, head of PR and Technical Marketing for the Spanish-speaking region of South America.

Continuing with PC launches, Lenovo presented at this edition of the CES a line of more than 40 new devices and solutions powered by artificial intelligence, taking the company’s vision of AI for all even further, through the Yo-O submarks, ThinkBookTM, ThinkPadTM, ThinkCentreTM and LegionTM.

Microsoft’s new line of Lenovo Yoga laptops with Windows 11 includes Lenovo Yoga Creator Zone, a new exclusive software for creators, artists and anyone looking to harness the power of generative AI in a simple and private way, with security in mind.

Next Edition

“CES 2024 brought the ALL ON experience to media, executives and industry opinion leaders. Throughout the fair and on the CES stages, thousands of global brands announced new visions, products, investments and partnerships,” said Kinsey Fabrizio, senior vice president of CTA, CES and membership.

And concluded: “Technology is solving global challenges and we are excited to see that so many collaborations and partnerships emerged here in Las Vegas, where a show occurs in which attendees could meet, dream and solve”.

From the organization of the event already plan the next edition, and invite the entire technological ecosystem to prepare for the return of the CES to Las Vegas from 7 to 10 January 2025.