Cooler Master was present at a new edition of the CES, the world’s largest technology fair, to show its customers the latest news of the company, with innovation as a banner to continue promoting the concept of “Tech Lifestyle”connecting technology with people’s daily lives.
“We are presenting new developments in refrigeration, power supply products, all that are cabinets, special editions of Street Fighter. We also have the complete set up called SneakerX, which are shoe-shaped cabinets, another shark-shaped that is the SharkX, and then all the Advance System, which are integrated systems where the complete computer system is already sold, including all internal components,” explained Ariel Mai, Regional Manager for South Cone and Mexico at Cooler Master.
Added to this, the company exhibited the Dyn X line of car and aviation simulators, with which they seek to develop a new business unit worldwide. In addition, they presented their new Master Hub software, which allows users to manage everything from their computer, including applications, buying the different parts and arming the equipment as they wish.
“We not only work on product innovation, but also on production innovation, developing technology that makes production more efficient, faster, and that all distributors and brand customers have the possibility to have the product in less time”, said Mai.
“Our goal in Latin America is to maintain the position we have within the market. We are a quality brand and the word that defines us is commitment. commitment to distributors and customers”
-Ariel Mai
For his part, Alejandro Salazar, Sales Manager of NOLA and Mexico for Cooler Master, highlighted the differential of Cooler Master as a manufacturer and talked about what CES participants who visited the brand stand could find. “Our goal is to continue conquering the end user and let them see that they are really taking a brand of value. We have engineering applied to all our products, we even manufacture for other brands in the market. They are very demanding brands, so we have as added value that all that engineering applies to the products that we bring to the end user. Imagine then what we can do with the ordinary user. We carry the best of the product, the best quality is guaranteed when carrying a Cooler Master product,” he said.
“IF YOU WANT TO INCORPORATE A QUALITY BRAND, POSITION THEM AS A TOP RESELLER IN THE MARKET, IF YOU WANT TO REDUCE THE LIKELIHOOD OF TROUBLE, BUY COOLER MASTER. THE PRODUCT IS DIFFERENTIATED AND OF TOTAL QUALITY”
-Alejandro Salazar
Along the same lines, the Regional Manager for South Cone and Mexico mentioned the benefits that business partners have working with Cooler Master, and said that they encourage customers and give resellers the necessary support, working together to boost your business. “We are always open to listen to suggestions, to listen to what they need and then to do for them what is in our possibilities,” he said.
To conclude, Ariel Mai referred to the high expectations of the brand for this 2024, and said: “We know that we will do a great job and that we have the best distributors in the region. The main resellers are working the brand and are part of their business, and that is what makes us happy and proud, that after many years we achieved these results, we are the brand chosen by the consumer,” he concluded.
