AvePoint reaches the Latin American market through resellers. The company gives their channels accompaniment from the beginning of their relationship. A Channel Account Manager constantly helps partners define the strategy with which they will go to market with the brand. They also focus on training the channel and have a partner program to work together.
The company is constantly looking for new business partners, and currently operates in the region with 3 distributors: TD SYNNEX, Intcomex and Ingram Micro.
AvePoint’s global partner program includes more than 3,500 managed service providers, value-added resellers and system integrators, and its solution is available in more than 100 marketplaces.
“We cover the whole spectrum of partners, we give them a complete accompaniment, showing them both our portfolio and the ways in which it can reach the market,” said Tarsila Rico, Distribution Business Manager at AvePoint for Latin America and the Caribbean.
“We offer the partner a solution that fits very well with Microsoft 365, that can be easily packaged and that helps you create MSPs practices. It’s a recurring income, not a one shot sale.”
Within its program, AvePoint divides its partners into 3 levels. The first of these is the reseller level, where the partner has an interested customer, buys the solution on a distributor’s marketplace and resells it. Once the channels establish a greater commitment to the brand, they enter the Managed Partner level, of the managed partner, or that of Invested Partner, the partner in which AvePoint will invest, not only to certify it and train it, but in terms of commercial or marketing activities to end customer.
To conclude, the interviewee commented that there are many partners who do not have the necessary capacity or knowledge. For this reason, AvePoint offers a support team that works 24/7, both for the partner and the end customer. “The partner can forget about this support because the brand gives it completely and it’s free, once you buy the product, the support is already included,” said Rico.
“Partners working with us can expect a steady stream of revenue from highly satisfied customers”
Those who want to start working as AvePoint partners can register on their website and immediately access the benefits offered by the company.
